Timing Your Email Campaign Launches

Infographic credit: AdWeek Infographic based on Experian study

What are the best days and times to send your email marketing campaigns?

According to research from an Experian email marketing benchmark study, the best open rates tend to be in the evenings Tuesday though Thursday, but these are only general guidelines. When working with our client’s specific email lists we test different times and compare open rates. But if there is a call to action including a phone number to make an appointment we won’t send an email after closing time. For example, one of our clients best open and interaction rates comes with launch at 8pm, but the campaigns generate phone calls, and they are closed at 8pm, and so they can’t launch most campaigns at the peek time. So as with so many things in life, there’s no clear-cut answer–“It depends!”

From the study: “…recipients are surprisingly active late at night. Unique open rates averaged 21.7 percent from 8 pm to 11:59 pm and 17.6 percent for 12 am to 4 am. Moreover, this late-night group was more likely to click through, with open rates of 4.2 percent and 3.2 percent, respectively. These night owls also had the highest click-through rates for all times of the day. Revenue per email was also the highest in the 8 pm to 11:59 pm group. Additionally, more than 54 percent of emails are now opened on a mobile device.

Green Dahlia Wall Clock available in Rachel’s Society6 shop
dahlia scallops green and white wall clocks



GOOGLE MY BUSINESS LISTINGS

+ Free ad from Google!*

Google My Business Listings are free and an essential component of any modern company’s online marketing.

  • Being listed gives you a boost in organic (un-paid-for) search results and therefore leads to more traffic.
  • You can set up multiple service areas if you have more than one location so your customer sees the closest location when they look for you.
  • Connects directly to Google Maps so your customers can easily find your location on their mobile devices.
  • Makes it easy for your customers to leave reviews for your business.
  • Adds credibility to your business when your business is properly listed, with hours, photos, videos, service descriptions, etc.

Google My Business Listings show on the right side of a Google search engine page.  Please see the sample listing For Halo Blow Dry Bars.

*Now, Google is offering a free ad posts which shows within your listing.  Please see the Keratin ad on the sample listing.

Ads can be up to 300 words, include a graphic, and a call to action: “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.”

Ads are designed to be dropped from the listing after one week, but if you want an ad to run continually, we’ve got a work-around to do so.

We manage the Google My Business Listings for several clients and are contacting them about adding a promotion.

Please contact John to set up your business listing – or to add one of these new promotional resources to your existing listing.

 

OUT TO PASTURE!

Our Non-responsive Websites

We love the websites we have worked on and maintained through the years.  And we are grateful for all our clients who trust us with their website projects.  But, there’s no more need  for a portfolio to contain non-responsive sites.  So, even although these sites are still working for our clients, we are moving non-responsive sites from our website portfolio to this post for posterity.  So even though these websites are still working for our clients (some for over a decade, wow!), we need our portfolio to show sites which work on mobile devices.

Here they are, likely our final non-responsive website projects:

hubbardgodfrey.com

Built in 2007.  We love that when we visit AT&T Park, we see their work.

brandaubrandau.com

Built in 2007.  George and Kerrie are the best cut and color team out there!

donnadesmond.com

We started working with Donna in 2013.  We still love the look of this site.

Homeowner Association Websites

These sites follow the same template so the property management company can offer their HOA clients sites at a lower cost, have site samples to demo as a sales pitch, and simplify the development process.  Each site has a password-protected area for HOA members with an events calendar, group e-mail and messengering, work-order forms, HOA policies, board meeting information and more.

HOA Websites

earnosethroat-sanramon.com

Made in 2011.

menloville.com

Another ten year old site going strong!

hpdpublicrelations.com

Running since 2012.

3state.net

Built in 2008.

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A MOST DELICIOUS PROJECT

Artisan Macarons

Thank you, HPD Public Relations, for introducing us to Chef Alex and Artisan Macaron.  It’s been a fun project, and a tasty one because you gave us samples too!

Artisan Macaron needed some brand standards, so we started with new fonts, and finalized colors for print and web.  Moving forward, they have a brand package, so all designers and employees have access to the same branding elements for cohesive marketing collateral.

New Fonts

 

We made new business cards, special offer folded mini-tent cards, a tri-fold brochure, and two large banners.  My favorite part of this project was combining photos of individual macaron vignettes into collages making them look like they were all photographed together.  The collage for the tent cards is in the header above, and this is the inside of their new tri-fold brochure:

Macaron MenuIs your mouth watering yet?  (The salted caramel is to die for! This from someone tiring of this food trend, but Chef Alex knows how to get that perfect caramel bittersweet taste.  Naturally [wink!], I had to sample many macarons during the design process.)

All brand ingredients came together last weekend at a trade show in Long Beach (under the professional eye of Hope Daly, PR Queen.)  We heard all the new items looked great.

Trade Show Display

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WEDDINGS

Wedding Photography

Wedding photography is not a service we offer, although we’ve enjoyed doing it for friends, like this recent wedding at Slate Creek Goat Farm in El Dorado Hills.  Our album uses photos we both took.

One wedding service we offer – and love to do – is signage for the event.

Signage for a wedding in Scotland:

Signage for Santa Cruz Mountain wedding:

We also have the opportunity to work with clients who offer wedding services.  Please consider them for any upcoming nuptials:

Gleim the Jeweler

Halo Blow Dry Bars (With the help of Hope Patricia Daly Public Relations, we just pulled together this fabulous guide, “All the Days to I Do” to help brides with their timeline.)

Hayes Valley Medical & Esthetics

Palace Cafe Catering (We just launched this beautiful new site for them.)

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CUSTOM PHOTOGRAPHY

Custom Food Photography

Love it when I am able to create my own photo to fit with a design.  So much nicer than searching for stock photos and then trying to customize them.

For these food still-life shots, I knew what colours, what layout, and what vibe I wanted for the brand and shot it with food found in the house and garden.

Here’s the final rack card:

The image on the front is a mix of photos taken at events catered by Palace Cafe Catering.  It’s the same image you can see in a magazine ad in this post, “Catering Company Re-Brand.”  Photographers: Michelle Walker Photography and Michael James Buchanan.

And here’s the gift certificate:

Thank you, Palace Cafe Catering, for working with us on your new branding.  It’s been a special experience.

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PHOTO EXHIBIT FLYER

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Flyer for my camera club photo exhibit.  Amazing photo by Tim Meadows.

I also did the better version below for online use, but we needed a pdf for print on personal printers and so needed to use far less ink.

 

blog-photo-exhibit-2

 

My photo collage, Flora and Fauna, below will be included in the exhibit.  (It’s one of my most popular pieces, for sale on mugs, wall art, shower curtains, t-shirts, and much more at Society6.)

 

longhorn-20x16

 

Thanks for reading, Rachel

 



CATERING COMPANY RE-BRAND

Re-Brand

Last year our client, Palace Cafe Catering, decided to close their Sunnyvale cafe and focus entirely on the catering side of their business.  They have begun construction on a huge and fabulous new kitchen with offices in Belmont.  We are looking forward to participating in moving their business forward.  Thank you, Palace, for including us in your exciting new business plans.

Along with this move, they are updating their branding.  They’ve new colors, style, design, and fonts.  New print collateral is in the works and their new web site is almost ready for launch.

PREVIOUS AND NEW LOGO

blog-palace-logoNEW MAGAZINE ADS

blog-palace-gentry-ads

E-MAIL CAMPAIGN

Yesterday, we finalized their new e-mail campaign template and launched their Mardi Gras Menu.  As always, our mouths watered while we work – we know how delicious the food is.

MANGIA!

If you would like to try them yourself (we could not recommend them more), call 408.774.6100.

On the web at palacecafe.catering.  If you see a site with a cream background, this is the site we made for them in 2004.  But with the new site just about done, hopefully, you’ll be looking at their new one.

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