If you use Instagram to promote your business you can take advantage of new business-only features by converting your account. We are recommending that all our clients who have an Instagram presence do this.
When you switch, you will have the following new features and tools:
- A “Contact” button is automatically added to your public Instagram page. You can choose to provide a phone number, email link, business address or any combination of these.
- You can connect your Instagram account directly to your business Facebook page and invite your Facebook friends to follow you on Instagram right from your Instagram account.
- You can learn more about your followers and see how your posts are performing with Instagram’s metrics tool, “Business Insights”.
- You can create promotions and ads to help grow your business.
- Instagram is promising more features in the near future.
Upgrading to a Business Profile takes some effort, and requires connecting to your business page on Facebook. Please contact John if you would like us to upgrade your account.