AFTER THE SPA PHOTO SHOOT

Last month, our client Hayes Valley Medical & Esthetics invited us to their San Francisco location to try their new facial – Event-Ready Facial.  It was quite an experience, at least for me as I just lay there, while John took the photos and Licensed Esthetician, Holly Byerly modeled beautifully while working.

(BTW, fab manicure, Holly!)

This experience was unlike any facial I’d experienced before – more like a treatment visibly minimizing wrinkles and firming my skin.  And unlike any previous facial, it really is event-ready – no redness or splotchiness.

Photos have been used as a blog post promoting the facial, an instagram post (left), and will be Facebooked too.

Yes, many people will see me at absolutely the worst possible angle – neck and nostrils!  I’m not ready to add model to my resume, but if anyone wants to give me a luxurious, clinically-sound, and results-driven facial, I don’t have an issue with a few unflattering photos.

 

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INSTAGRAM RE-POST

Instagram Repost

Dear Ali,

Thank you for being the one who finally got me to take the time to post this. Welcome to our client list, Sprig and Glow – we can’t wait to work with you.

Also, thanks to my biz partner who downloaded and tested a gazillion reposter apps to find the best one for us.


Instagram Repost No App
 
WAY ONE – NO APP

(Technically, not a re-post, but it gets the job done.)

On your phone, do a screen capture of the post.

Note the poster’s Instagram handle.

Open Instagram and use the cropping feature to crop out everything except the photo.

Then post as you do usually.  Thank the poster and use a @hashtag with their Instagram handle.

(If you want to be re-posted, be a brand ambassador and do as this poster, @mercygoddard did – be a brand’s dream Instagrammer.  She tagged the photo with our clients name so it was easy for me to find the post.  Plus she made a great photo that fits our client’s brand and looks beautiful with her Halo Fab Blow Out.)

 
 


Instagram Re-poster App

WAY TWO – WITH APP

The app that currently works the best for us is Repost for Instagram. 

We never did find one app that functioned the way the app directions stated.

For this re-poster app, these are the directions that work for us.  Of course, your phone may be different, settings, and who knows what else.  We’re hoping this blog post at least gets you moving in the right direction.

(@sf_skin_and_brows made the original post and because she used #hayesvalleymed, I was able to find it.)

Step one is downloading the free app (you get ads on your re-post – see graphic on left- it’s just @get_repost – so no big deal) to your phone.

Once you have the app installed,

1 – be sure you are logged into Instagram and can re-find the post you wish to re-post,

2 – open app and click the Instagram logo at top/right,

3 – click the three little dots at the top/right of the post – you’ll get a drop-down with several options if the poster has their settings allowing a re-post.  Select “Copy Link”,

4 – go back to the app where you’ll see the post you wish to re-post with a little right-arrow icon.  Click that, type in a post if you wish, add your hashtags if you wish, and click the blue button.

 



TIMING YOUR EMAIL CAMPAIGN LAUNCHES

Infographic credit: AdWeek Infographic based on Experian study

What are the best days and times to send your email marketing campaigns?

According to research from an Experian email marketing benchmark study, the best open rates tend to be in the evenings Tuesday though Thursday, but these are only general guidelines. When working with our client’s specific email lists we test different times and compare open rates. But if there is a call to action including a phone number to make an appointment we won’t send an email after closing time. For example, one of our clients best open and interaction rates comes with launch at 8pm, but the campaigns generate phone calls, and they are closed at 8pm, and so they can’t launch most campaigns at the peek time. So as with so many things in life, there’s no clear-cut answer–“It depends!”

From the study: “…recipients are surprisingly active late at night. Unique open rates averaged 21.7 percent from 8 pm to 11:59 pm and 17.6 percent for 12 am to 4 am. Moreover, this late-night group was more likely to click through, with open rates of 4.2 percent and 3.2 percent, respectively. These night owls also had the highest click-through rates for all times of the day. Revenue per email was also the highest in the 8 pm to 11:59 pm group. Additionally, more than 54 percent of emails are now opened on a mobile device.

Green Dahlia Wall Clock available in Rachel’s Society6 shop
dahlia scallops green and white wall clocks



GOOGLE MY BUSINESS LISTINGS

+ Free ad from Google!*

Google My Business Listings are free and an essential component of any modern company’s online marketing.

  • Being listed gives you a boost in organic (un-paid-for) search results and therefore leads to more traffic.
  • You can set up multiple service areas if you have more than one location so your customer sees the closest location when they look for you.
  • Connects directly to Google Maps so your customers can easily find your location on their mobile devices.
  • Makes it easy for your customers to leave reviews for your business.
  • Adds credibility to your business when your business is properly listed, with hours, photos, videos, service descriptions, etc.

Google My Business Listings show on the right side of a Google search engine page.  Please see the sample listing For Halo Blow Dry Bars.

*Now, Google is offering a free ad posts which shows within your listing.  Please see the Keratin ad on the sample listing.

Ads can be up to 300 words, include a graphic, and a call to action: “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.”

Ads are designed to be dropped from the listing after one week, but if you want an ad to run continually, we’ve got a work-around to do so.

We manage the Google My Business Listings for several clients and are contacting them about adding a promotion.

Please contact John to set up your business listing – or to add one of these new promotional resources to your existing listing.

 

OUT TO PASTURE!

Our Non-responsive Websites

We love the websites we have worked on and maintained through the years.  And we are grateful for all our clients who trust us with their website projects.  But, there’s no more need  for a portfolio to contain non-responsive sites.  So, even although these sites are still working for our clients, we are moving non-responsive sites from our website portfolio to this post for posterity.  So even though these websites are still working for our clients (some for over a decade, wow!), we need our portfolio to show sites which work on mobile devices.

Here they are, likely our final non-responsive website projects:

hubbardgodfrey.com

Built in 2007.  We love that when we visit AT&T Park, we see their work.

brandaubrandau.com

Built in 2007.  George and Kerrie are the best cut and color team out there!

donnadesmond.com

We started working with Donna in 2013.  We still love the look of this site.

Homeowner Association Websites

These sites follow the same template so the property management company can offer their HOA clients sites at a lower cost, have site samples to demo as a sales pitch, and simplify the development process.  Each site has a password-protected area for HOA members with an events calendar, group e-mail and messengering, work-order forms, HOA policies, board meeting information and more.

HOA Websites

earnosethroat-sanramon.com

Made in 2011.

menloville.com

Another ten year old site going strong!

hpdpublicrelations.com

Running since 2012.

3state.net

Built in 2008.

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A MOST DELICIOUS PROJECT

Artisan Macarons

Thank you, HPD Public Relations, for introducing us to Chef Alex and Artisan Macaron.  It’s been a fun project, and a tasty one because you gave us samples too!

Artisan Macaron needed some brand standards, so we started with new fonts, and finalized colors for print and web.  Moving forward, they have a brand package, so all designers and employees have access to the same branding elements for cohesive marketing collateral.

New Fonts

 

We made new business cards, special offer folded mini-tent cards, a tri-fold brochure, and two large banners.  My favorite part of this project was combining photos of individual macaron vignettes into collages making them look like they were all photographed together.  The collage for the tent cards is in the header above, and this is the inside of their new tri-fold brochure:

Macaron MenuIs your mouth watering yet?  (The salted caramel is to die for! This from someone tiring of this food trend, but Chef Alex knows how to get that perfect caramel bittersweet taste.  Naturally [wink!], I had to sample many macarons during the design process.)

All brand ingredients came together last weekend at a trade show in Long Beach (under the professional eye of Hope Daly, PR Queen.)  We heard all the new items looked great.

Trade Show Display

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CUSTOM PHOTOGRAPHY

Custom Food Photography

Love it when I am able to create my own photo to fit with a design.  So much nicer than searching for stock photos and then trying to customize them.

For these food still-life shots, I knew what colours, what layout, and what vibe I wanted for the brand and shot it with food found in the house and garden.

Here’s the final rack card:

The image on the front is a mix of photos taken at events catered by Palace Cafe Catering.  It’s the same image you can see in a magazine ad in this post, “Catering Company Re-Brand.”  Photographers: Michelle Walker Photography and Michael James Buchanan.

And here’s the gift certificate:

Thank you, Palace Cafe Catering, for working with us on your new branding.  It’s been a special experience.

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CATERING COMPANY RE-BRAND

Re-Brand

Last year our client, Palace Cafe Catering, decided to close their Sunnyvale cafe and focus entirely on the catering side of their business.  They have begun construction on a huge and fabulous new kitchen with offices in Belmont.  We are looking forward to participating in moving their business forward.  Thank you, Palace, for including us in your exciting new business plans.

Along with this move, they are updating their branding.  They’ve new colors, style, design, and fonts.  New print collateral is in the works and their new web site is almost ready for launch.

PREVIOUS AND NEW LOGO

blog-palace-logoNEW MAGAZINE ADS

blog-palace-gentry-ads

E-MAIL CAMPAIGN

Yesterday, we finalized their new e-mail campaign template and launched their Mardi Gras Menu.  As always, our mouths watered while we work – we know how delicious the food is.

MANGIA!

If you would like to try them yourself (we could not recommend them more), call 408.774.6100.

On the web at palacecafe.catering.  If you see a site with a cream background, this is the site we made for them in 2004.  But with the new site just about done, hopefully, you’ll be looking at their new one.

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