YouTube is the second largest search engine. Make sure you have a channel — optimized and hosting your optimized videos. We’ve set up a few: Halo Blow Dry Bar Channel and Palace Cafe and Catering Channel.
But keep in mind that you have to either create your own videos or have copyright permission from the owner of the video to post to your channel.
We recently came across videos hosted within Vimeo and embedded on a client’s site. But we recommend YouTube over this. Vimeo puts a link to their site in the footer of the video, so you could potentially lose a visitor to the Vimeo playlist. Plus, with YouTube being the second largest search engine in the world, going with Vimeo does not seem to make sense.
The specs for the header graphic (see above) can be tricky as it needs to render from smartphone to desktop to TV and all devices in-between.
And even better for search engine optimization and for visitor engagement, be sure you add any video to your site, as we have done with this Palace Cafe & Catering video of wine pairings, appetizers, and setting the perfect event. Once you have created and posted your own videos to your YouTube channel they can be embedded on your website which saves you money — no need for custom coding — since you can generate the code to embed right from your YouTube channel.