SOUTH SAN FRANCISCO PHOTO SHOOT

South San Francisco

We enjoyed a trip to South San Francisco last week to photograph a property for our home-owners association management client, Tri-State Enterprises.  Some of the apartments had this view, which even in the rain, looked amazing.

These photos will be used on a new website, currently in production.  Thank you Tri-State!

One of the highlights of this property is the fabulous succulent garden:

Cactus and Succulents

PARTNERSHIP MARKETING

Partnership Marketing

First of all, credit where it’s due.  This fabulous corporate head shot was produced by Lisa DeNeffe Photography – a business we are lucky to work with from time to time.  The model is one of our long-time and favorite clients, Rosemary Camposano of Halo Blow Dry Bars and G3 Strategy.

Lisa and Halo have put together their services in such a great way.  Halo is offering a discount to Lisa’s clients on hair and/or makeup styling before their photo session.  And Lisa is offering Halo clients a discount on a corporate head shot package.

Both Halo and Lisa will send an e-mail campaign to their clients, so Halo will be introduced to potential new clients and vice-versa.  There will also be printed collateral for display and hand-outs and the web page version of the Halo e-mail campaign can be linked to from blogs and social media.  At the least, each business is generating new in-coming links from credible sites to their own web site for a nice search engine optimization boost.  A few such links are below – you’re welcome!

Partnership marketing is a win-win situation.  Your business’ clients win as they get an introduction to a new service or business and they get a nice deal.  Your business wins with exposure, added brand recognition, and SEO.

MPS wins too!  We have the opportunity to work with these great businesses and we developed the e-mail campaign Halo will send.  Here’s the landing page version: Professional hair and makeup + professional photographer = best headshot ever!

And my Facebook post for Halo that reached eighty Facebookers in the hour after being posted.

TIPS! Think about the types of services that would compliment your business and would be of benefit to your clients.  This is such an excellent sample – what could be better than hair and makeup right before a photoshoot?  Find a partner:

  • with an over-lapping target market to your business,
  • with a nice-sized e-mail list and/or blog following,
  • with the ability or contractor able to bring about a quality e-mail campaign and print collateral,
  • and with your level of energy and commitment to work to maximize all possible marketing pathways to make the partnership a success.

Be sure to check out:

Lisa DeNeffe Photography • Town & Country Village • Palo Alto • http://lisadeneffe.com/

Halo Blow Dry Bar • Burlingame, Los Altos, Menlo Park, Palo Alto • https://www.haloblowdrybar.com/

Thanks for reading – Rachel

GRAPHIC DESIGN DONATION

Donated Graphic Design

We are pleased to support the Montalvo Arts Center by donating graphic design and printing costs to the Montalvo Service Group.  It’s the most local of the non-profits we support.  Each time we visit, we feel good knowing we’ve contributed to the preservation of this beautiful villa and grounds.

This year, we’ve produced two designs for the mothers’ day brunch fundraising event.  Wonder which they will choose?

If you would like to treat your mum to brunch this May 8th, you can call the box office at 408 961-5858 or keep an eye on their website’s calendar.

ARTIST LOU BERMINGHAM AND SHARING TO FACEBOOK

Artist's E-mail Campaign

Abstract artist, Lou Bermingham as been a client of ours since 2008.  We’ve enjoyed each new work of art he has produced, visits to galleries and museums to see his work (and sip some wine at the opening receptions), and making a few web sites for him.  There could not be a person more deserving of succeed in this competitive field.

We also send out e-mails to his quickly growing e-mail list.  We keep them simple – just an image of one of his works and text to the right in an area which fits nicely into a smartphone screen without side-scrolling.

Lou is the idea client with an ideal audience to include a “share to Facebook” link on his e-mail campaigns.

With an average list of a few hundred friends for each Facebook account, there’s a huge potential to get your product and brand under the noses of possible new clients.

Below is a sample of the above e-mail shared to the MPS Facebook page.

Interested in Lou’s art?  Visit his MPS website.  And here’s the e-mail campaign.

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E-MAIL CAMPAIGN DESIGN , MANAGEMENT, AND COST

The bottom line: there’s lots of detail in this article, but we know you are mostly interested in the cost, so an up to date price quote is at the end of this page, and here’s a link to our e-mail campaign portfolio where you can see samples of some launched campaigns.  We also have a blog post explaining the three types of campaigns that are working currently for our clients.

The initial set up and design takes some time and thought, but once up and running, e–mail campaigns are a great way to keep your brand in front of your customers, drive people to your web site, promote your business and events, and as well as attract new customers.

E–mail campaign designs should:

  • be designed and coded in such as way as to not get caught in spam filters,
  • be coded so they render cleanly in any e–mail client, on any system, including tablets and smartphones,
  • be concise,
  • drive people to your web site, on-line store, or appointment forms with links,
  • use graphics intelligently so they don’t hinder load time, readability on all devices, and deliverability,
  • carry your branding throughout,
  • contain calls to action, and
  • be designed so you may use the same template for each launch, making simple edits to text, colors, and photos without re-coding each time.

The initial steps in the process are:

  • deciding upon your e-mailer design,
  • how to manage your e–mail list,
  • designing and coding your email template (this same template will be used from e–mail to e–mail, making updates easy and providing your recipients with consistency),
  • collection of e–mail addresses, and
  • the account set up.

These above steps are discussed in our initial meeting and are not repeated after the first e–mail campaign.

Costs

One time set-up costs:

  • Design drafts, half an hour to two hours depending upon type of e-mailer.
  • E–mail template coding, one hour to three hours depending upon type of e-mailer. The simpler the template design, the faster the code is written.
  • Set up of e-mail campaign service provider account, half an hour including collection of your contact information.
  • Cost of initial e–mail address list set up depends upon how much training is needed. A good estimate is one hour for someone computer savvy, but needing a little support with their e–mail client and with Excel.

Here are the steps which are repeated with each following campaign:

  • Entering content to the template, half to one hour. This assumes a few graphics and several paragraphs of text copy, and also that the content provided is publish-ready and fits to the e–mail template already coded.
  • Entering html to e-mail campaign platform and sending you a test e–mail, half an hour.
  • Formatting the address list and uploading to e-mail campaign platform, fifteen minutes.
  • Launching e-mailer, fifteen minutes.
  • Reporting, FREE! A few days after the e-mail is sent to your address list, we will e–mail you a report with information which can be helpful to your future marketing. Report will include how many clicks the e–mail generated to a linked web pages, who has opted off of your mailing list, your open rate, which e–mail addresses are not valid, and if any of your e–mails were forwarded and if these recipients added their address to your mailing list.
  • Also no charge, lot of tips along the way on how to produce an effective e–mail campaign, and how e–mail campaigns can help your web site’s search engine optimization.

The final summary is that the first campaign will take 4.5 to 8.5 hours to produce, and that following e–mails will take 1.5 to 2 hours of work. Our rate is $120/hour. The charge from the e-mail campaign platform will depend upon the size of your mailing list. Please contact John with any questions.

These prices do not include a “post to Facebook” sharer link. Cost for this vary.  If interested, let us know.



SIGNAGE FOR NUEVA SCHOOL’S INTERSESSION

Nueva School Signage

Over the last few weeks, we’ve been working with Hope Patricia Daly Public Relations on a class catalog and signage for Nueva School’s annual Intersession.  Intersession is a two week “experimental and intellectual feast” which engages the students in an interactive way on topics not found in typical high schools.  I’ve pasted a capture of one of the posters we made so you can see some of the amazing seminars and activities offered.

Thanks, Hope, for bringing us into this eye-opening project.

blog-intersession-signage2

TEAR-OFF REFERRAL CARD

 

Tear Off Referral CardWe worked with a new printer, PrintingForLess.com, to make this referral card.

Referral cards are difficult.  They need to be small enough that someone would carry it around.  Nice enough that people will pass them onto their friends.  They need to track the giver and the receiver so that the rewards can be passed on and so you can track your ROI.

Our client has been handing these out all holiday season.  We’re looking forward to finding out if they do bring in new clients – it’s a great offer for the giver and receiver, so they should.