First of all, credit where it’s due. This fabulous corporate head shot was produced by Lisa DeNeffe Photography – a business we are lucky to work with from time to time. The model is one of our long-time and favorite clients, Rosemary Camposano of Halo Blow Dry Bars and G3 Strategy.
Lisa and Halo have put together their services in such a great way. Halo is offering a discount to Lisa’s clients on hair and/or makeup styling before their photo session. And Lisa is offering Halo clients a discount on a corporate head shot package.
Both Halo and Lisa will send an e-mail campaign to their clients, so Halo will be introduced to potential new clients and vice-versa. There will also be printed collateral for display and hand-outs and the web page version of the Halo e-mail campaign can be linked to from blogs and social media. At the least, each business is generating new in-coming links from credible sites to their own web site for a nice search engine optimization boost. A few such links are below – you’re welcome!
Partnership marketing is a win-win situation. Your business’ clients win as they get an introduction to a new service or business and they get a nice deal. Your business wins with exposure, added brand recognition, and SEO.
MPS wins too! We have the opportunity to work with these great businesses and we developed the e-mail campaign Halo will send. Here’s the landing page version: Professional hair and makeup + professional photographer = best headshot ever!
And my Facebook post for Halo that reached eighty Facebookers in the hour after being posted.
TIPS! Think about the types of services that would compliment your business and would be of benefit to your clients. This is such an excellent sample – what could be better than hair and makeup right before a photoshoot? Find a partner:
- with an over-lapping target market to your business,
- with a nice-sized e-mail list and/or blog following,
- with the ability or contractor able to bring about a quality e-mail campaign and print collateral,
- and with your level of energy and commitment to work to maximize all possible marketing pathways to make the partnership a success.
Be sure to check out:
Lisa DeNeffe Photography • Town & Country Village • Palo Alto • http://lisadeneffe.com/
Halo Blow Dry Bar • Burlingame, Los Altos, Menlo Park, Palo Alto • https://www.haloblowdrybar.com/
Thanks for reading – Rachel