Instagram advertising allows you to reach a large and targeted market, using a variety of media, and with options for calls to action and objectives.
There’s an initial, one-time, set up phase which takes considerable time and work. This is a project for John!
First, you’ll get the opportunity to consider your objectives which is a great way to solidify your goals and help you set in stone what will make Instagram advertising a success for your business. We’ll have you choose one objective from the choices below:
These objectives will allow Instagram to funnel you to the best ad choice for your business.
We’ll then ask you to go through the targeting list below to be sure you are not paying for ads for people out of your targeted market.
City, state, region, country? Age range? Gender? Language?
You’ll also be able to target with user interest keywords. For example, this sample ad we are setting up is for a pickleball lifestyle products company, so we are targeting anyone who has shown a social media interest in pickleball.
You may also narrow down your targeting by selecting mobile or desktop devices or both if that’s relevant to your ad and/or business.
Then there’s some general book-keeping:
- ad start and end date/time,
- do you wish your ad to run all the time, or at just specific times each day,
- how much do you wish to spend,
- do you wish to be billed by impression or by click?
These are the ad options:
Carousel ads which scroll images or video upon which you may put a text caption. We selected carousel for our pickleball client and that’s what’s shown in our header graphic.
Static, single image ads with text overlay.
Video ads, which can be a set of images with captions as a slideshow, or full video, up to 30 seconds.
You’ll need a landing page. We recommend a page on your web site which is customized to your Instagram ad. It will be more effective and will allow you to better track your ROI.
What would you like your call to action to be? Apply Now, Book Now, Contact Us, Download, Learn More, Shop Now, Sign Up, Watch more?
Because Instagram is owned by Facebook, ads are actually set up through Facebook’s business portal. You may also run these exact ads on Facebook which can be a big time-saver.
We’ll walk you through every step of the way. We’ll also ask you how you would like to see reporting.