Here’s John, enjoying his clients’ AdWords reporting on a summer day in the garden. He says this the new expanded text Google AdWords are a really big deal.
Expanded text AdWords ads are the next generation of text ads, designed for a mobile-first world. They benefit users with more information before they click an ad and benefit advertisers by giving additional control over messaging. This can mean higher quality clicks from users with keen interest in the subject while cutting down on lower quality clicks less likely to convert to a sale. They are also better-designed for device responsiveness and display more clearly on devices from smartphone to desktop monitor.
More bang for your AdWords bucks!
This is all fairly new, but early reporting is showing expanded text ads are getting a 20% higher click through rate. This is mostly because they are larger and stand out amongst the older, smaller ads. Right now, we’re suggesting that we upgrade any old-style AdWords campaigns we have running for our clients.
There’s two main updates. The headline (purple text in the graphic below) can be 60 characters, rather than 25. You can be more compelling and precise which leads to better quality clickers. And, the ad display text (black text in the graphic below) has been expanded from two 35 character lines to a consolidated 80 character line.
This graphic shows how an expanded text ad will display on a smartphone vs. a monitor:
Summary – better quality clickers = better quality conversions.
Google AdWords is a specialty of John’s. Contact him at email@example.com or 408 252-8664 with any questions.