+ Free ad from Google!*
Google My Business Listings are free and an essential component of any modern company’s online marketing.
- Being listed gives you a boost in organic (un-paid-for) search results and therefore leads to more traffic.
- You can set up multiple service areas if you have more than one location so your customer sees the closest location when they look for you.
- Connects directly to Google Maps so your customers can easily find your location on their mobile devices.
- Makes it easy for your customers to leave reviews for your business.
- Adds credibility to your business when your business is properly listed, with hours, photos, videos, service descriptions, etc.
Google My Business Listings show on the right side of a Google search engine page. Please see the sample listing For Halo Blow Dry Bars.
*Now, Google is offering a free ad posts which shows within your listing. Please see the Keratin ad on the sample listing.
Ads can be up to 300 words, include a graphic, and a call to action: “Learn more,” “Reserve,” “Sign up,” “Buy” or “Get offer.”
Ads are designed to be dropped from the listing after one week, but if you want an ad to run continually, we’ve got a work-around to do so.
We manage the Google My Business Listings for several clients and are contacting them about adding a promotion.
Please contact John to set up your business listing – or to add one of these new promotional resources to your existing listing.
Here’s John, enjoying his clients’ AdWords reporting on a summer day in the garden. He says this the new expanded text Google AdWords are a really big deal.
Expanded text AdWords ads are the next generation of text ads, designed for a mobile-first world. They benefit users with more information before they click an ad and benefit advertisers by giving additional control over messaging. This can mean higher quality clicks from users with keen interest in the subject while cutting down on lower quality clicks less likely to convert to a sale. They are also better-designed for device responsiveness and display more clearly on devices from smartphone to desktop monitor.
More bang for your AdWords bucks!
This is all fairly new, but early reporting is showing expanded text ads are getting a 20% higher click through rate. This is mostly because they are larger and stand out amongst the older, smaller ads. Right now, we’re suggesting that we upgrade any old-style AdWords campaigns we have running for our clients.
There’s two main updates. The headline (purple text in the graphic below) can be 60 characters, rather than 25. You can be more compelling and precise which leads to better quality clickers. And, the ad display text (black text in the graphic below) has been expanded from two 35 character lines to a consolidated 80 character line.
This graphic shows how an expanded text ad will display on a smartphone vs. a monitor:
Summary – better quality clickers = better quality conversions.
Google AdWords is a specialty of John’s. Contact him at email@example.com or 408 252-8664 with any questions.