Google has brought down the gavel on old websites that are either not mobile-responsive, or have a separate mobile site. If you have the first generation of websites that have separate HTML pages for mobile devices, or no mobile-friendly site then your site will likely be ranked lower than if you have a mobile-responsive website. This is according to multiple articles we have reviewed.
This is because more people now use their phones and tablets more than laptops and desktop computers to browse the web. We have looked at web traffic statistics for some of our clients’ website and confirmed mobile users now account for over 50% of all traffic.
So if you don’t have a mobile-responsive website, the time as come to put this on your marketing priorities list for 2018.
Is this a mobile-friendly ranking boost?
Yes. Google has previously said that content that’s not deemed mobile-friendly will not rank as well. That remains the case with this new index.
What is changing with the mobile-first index?
As more and more searches happen on mobile, Google wants its index and results to represent the majority of their users — who are mobile searchers. So if you have a mobile version of your website that is separate from your “full” version, Google will only crawl the mobile pages. If you have content on your full site that is not on your mobile pages, IT WILL NOT BE INDEXED!
This is a before and after example of a client’s website we recently redesigned. Note the old look of the mobile version and original website:
As compared to the new mobile-responsive site, which shares the same code base and content:
This new site for Ear, Nose and Throat Associates of San Mateo is John’s most recent website launch as of January 2018. All custom-coded for fast loading and great layouts–from the smallest iPhone to the largest computer display. Please contact John if you’re in need of a new website.